OUR STORY

Why Wiggly Tails Exists

Because every rescue dog deserves a chance — and every shelter deserves the tools to give them one.

It started with a simple question

Why is it so hard for rescue organisations to get online? Most shelters run on passion and donations — not tech budgets. They rely on Facebook posts, outdated websites, or word of mouth to find homes for their animals. Meanwhile, thousands of dogs wait in kennels across Europe with no visibility to the families who would love them.

Wiggly Tails was born to change that. We build world-class digital tools and give them to rescue organisations for free — no subscriptions, no premium tiers, no catches. Every rescue gets a professional profile, every dog gets a beautiful listing, and every potential adopter gets a simple way to search.

We don't charge rescues a single cent. Instead, we sustain the platform through a small affiliate commission on recommended products — and any surplus goes straight back to the rescues we serve.

What We Believe

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Rescue First

Every decision we make starts with one question: does this help more dogs find homes? If it doesn't, we don't build it.

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Privacy by Design

Built and hosted in the EU. GDPR compliant from day one. Your data stays in Europe and is never sold, shared, or monetised.

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100% Free

No fees for rescues. No premium tiers. No listing limits. If you're a verified non-profit rescue, everything is free, forever.

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Meet Fabio

Founder & Builder

I'll be honest — my first dog wasn't a rescue.

When the time came to get a dog, I wanted to adopt. But the truth is, I was scared. I didn't know what to expect, didn't know how to handle a dog with a difficult past, and wasn't sure I was ready for it. The doubts won, and I ended up getting a non-rescue dog instead.

But then something happened. Having her in my life showed me just how much love you can have for a dog — and how much they give back. And once I felt that bond, I couldn't stop thinking about the millions of rescue dogs around the world who may never experience that same life. Dogs in shelters, in kennels, on the streets — waiting for a home that might never come.

I couldn't go back and change my own decision. But I could do the next best thing: help other people not end up with the same fears I had. Help them feel prepared, informed, and confident enough to choose a rescue dog.

That's why Wiggly Tails exists. I build this platform in my spare time — no big team, no investors, no board of directors. Just a stubborn belief that if we give people the right tools, the right guides, and connect them with the right rescues, more dogs will find homes. And fewer people will let fear stand in the way.

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The Goal

Give every rescue organisation in Europe a free, beautiful, professional online presence — so that every dog has the best possible chance of finding a family. No dog left unseen. No rescue left behind.

500+Rescues to reach
12EU countries
0%Cost to rescues

How You Can Help

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Share a Profile

Found a dog you think someone would love? Share their profile. It takes 5 seconds and could change a life.

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Shop Through Us

Buy dog products through our affiliate links. Same price for you — a small commission that keeps the platform running and funds rescues.

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Contribute

Wiggly Tails is open source. If you're a developer, designer, or translator, we'd love your help.

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Adopt, Don't Shop

Considering a dog? Check our rescue listings first. There are thousands of amazing dogs waiting for you.